Importance of Strategic Management and Planning Discussion

Consider your readings from this week. Please discuss the importance of strategic management and planning.

Make sure to also:

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  • analyze the implementation strategy
  • the potential problems that may limit its effectiveness
  • the role of communication…

*****Additional information***

Introduction to Module 1 – Introduction to Strategic Planning


Simply put, strategic planning determines where an organization is going over the next year or more, how it’s going to get there and how it will know if it got there or not. The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service, or program.

There are a variety of perspectives, models, and approaches used in strategic planning. The way that a strategic plan is developed depends on the nature of the organization’s leadership, culture of the organization, complexity of the organization’s environment, size of the organization, expertise of planners, etc. For example, there are many strategic planning models, including goals-based, issues-based, organic, and scenario.

Goals-based strategic planning is probably the most common and starts with focus on the organization’s mission (and vision and/or values), goals to work toward the mission, strategies to achieve the goals, and action planning (who will do what and by when).

Issues-based strategic planning often starts by examining issues facing the organization, strategies to address those issues, and action plans.

Organic strategic planning might start by articulating the organization’s vision and values and then action plans to achieve the vision while adhering to those values.

Some planners prefer a particular approach to planning, e.g., appreciative inquiry. Some plans are scoped to one year, many to three years, and some to five to ten years into the future. Some plans include only top-level information and no action plans. Some plans are five to eight pages long, while others can be considerably longer.

Quite often, an organization’s strategic planners already know much of what will go into a strategic plan (this is true for business planning, too). However, development of the strategic plan greatly helps to clarify the organization’s plans and ensure that key leaders are all “on the same script.” Far more important than the strategic plan document is the strategic planning process itself.

Strategic Planning is an important and frequently used management tool. A sound strategic plan helps hospitals and other health care systems cope with the variety of contingencies that arise in the dynamic health care environment.

Let’s review the 12 steps for successful strategic planning:

Identify and communicate strategic planning objectives

Describe and communicate the planning process

Assert CEO leadership of strategic planning

Define and communicate roles and responsibilities of other organizational leadership

Identify the strategic planning facilitator

Plan and communicate the strategic planning schedule

Assemble relevant historical data

Resolve not to over-analyze historical data

Review past strategies and identify successes and failures

Conduct strategic planning orientation meetings

Prepare to stimulate “new thinking”

Reinforce future orientation

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  • Support your post by citing one reference (other than the text).
  • Cite paraphrased information

***APA format, work site.