The organization for this assignment – Amedisys Hospice of Greater Chesapeake.
After completing your research, prepare your Written Assignment 2 intermediate deliverables (relevant submission folders are in the sub-modules) as directed by the general guidelines for written assignments in the syllabus, project descriptions, by answering each of the following questions in turn:
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- Name and describe the health service organization.
- Describe its primary target market in terms of the segmentation variables presented in the Week 4 Overview. You can use the PRIZM system or describe it yourself.
- What kind of behaviors do its patients/clients exhibit when making a decision to use the organization’s services? Might want to refer to the Health Service Model.
- What do you think is the organization’s value proposition? Use the generic value propositions outlined in the Week 4 Overview.
- Describe the organization’s primary competitors. If possible, prepare a positioning map using two variables important to the patients/clients of the organization.
- Based on your competitive analysis, what do you is the organization’s competitive position?
- What recommendations would you make for changes to the organization’s target market, services or competitive position and why?